Lecture 1:

Lecture 2:

Lecture 3:

Lecture 4:

Lecture 5:

Lecture 6:

Lecture 7:

  • Case: uCrowds

Lecture 8:

  • Writing User Stories

Lecture 9: —

Lecture 10:

  • Social Networks and Entrepreneurship

Lecture 11:

  • Venture Capital

Lecture 12: —

Lecture 13:

  • Privacy and Personal Data

Lecture 14: —

Slides of Last Year 2017


Idea Generation

Starting Product


How to write a Business Plan


Intellectual Property

You Are All Doomed

Business Models for Startups

Web Based Business Models

Additional material

We will use many papers and articles during the course. We recommend the following book, available from A-eskwadraat, and the regular bookshops:

  • Michael A. Cusumano: The Business of Software, Free Press, ISBN: 074321580X.

Additionally, we recommend the following resources, structured in categories.

Product Management

  • Brinkkemper, S., Weerd, I. van de, Saeki, M., Versendaal, J. (2008). Process improvement in requirements management: a method engineering approach. Proceedings of the 13th International Working Conference on Requirements Engineering: Foundation for Software Quality (REFSQ’08), LNCS 5025, 6-22. [pdf]
  • Weerd, I. van de, Weerd, S. de, Brinkkemper, S. (2007). Method comparison: A case study in game production methods. Proceedings of the IFIP WG 8.1 Working Conference on Situational Method Engineering: Fundamentals and Experiences, IFIP Volume 244, 313-327.
  • Weerd, I. van de, Brinkkemper, S., Nieuwenhuis, R., Versendaal, J., Bijlsma, L. (2006). Towards a Reference Framework for Software Product Management.Proceedings of the 14th International Requirements Engineering Conference, Minneapolis/St. Paul, Minnesota, USA, 312-315. [pdf]

Software Ecosystems

  • Jansen, S., Brinkkemper, S., Hunink, I., Demir, C., (2008). Pragmatic and Opportunistic Reuse in Two Innovative Start-up Companies. IEEE Software, Special Issue on Opportunistic Software Systems Development, November/December 2008.
  • Slinger Jansen, Sjaak Brinkkemper, and Anthony Finkelstein, Component Reuse Mechanisms and Relationships in a Software Supply Network – 15th International Annual EurOMA Conference – Special Interest Session on Software Supply Chains – 2008
  • Sjaak Brinkkemper, Ivo van Soest, and Slinger Jansen. Modeling of product software businesses: Investigation into industry product and channel typologies. In The Inter-Networked World: ISD Theory, Practice, and Education, proceedings of the Sixteenth International Conference on Information Systems Development (ISD 2007). Springer-verlag, 2007.

Product Delivery

  • Jansen, S., Brinkkemper, S., and Helms, R.W. (2008). Benchmarking the Customer Configuration Updating Practices of Product Software Vendors. In Proceedings of the Seventh international Conference on Composition-Based Software Systems, IEEE Computer Society, Washington, DC, pp. 82-91.
  • Slinger Jansen and Sjaak Brinkkemper. Definition and Validation of the Key Process Areas of Release, Delivery and Deployment of Product Software Vendors: turning the ugly duckling into a swan, proceedings of the IEEE International Conference on Software Maintenance (ICSM2006, Scientific track), Philadelphia, PA, USA, September, 2006.


  • Why startups fail and what you can do about it (pdf)
  • Dharmesh Shah, On Startups: Patterns and Practices of Contemporary Software Entrepreneurs, Msc Thesis MIT (pdf)

Business Model Development

  • Ruud Kuiperi, A Method for Business Model Development in Web Startups (pdf)
  • Joris Witte, Slinger Jansen, Uncovering Requirements of SaaS Project Management Tools in ICT Startups using Virtual Teams (pdf)

Fun Books on Entrepreneurship

  • The Four Steps to the Epiphany – Successful Strategies for Products that Win door Steven Gary Blank.
  • And a movie of the author S.G. Blank:
  • The Lean Startup by Eric Ries

Fun stuff on entrepreneurship

There are some pretty good talks about startup related topics in this video lecture collection from Stanford: